The third-generation Innova, designated AG10 series, was launched in Indonesia on 21 November 2022 as the Kijang Innova Zenix, and in India on 25 November 2022 as the Innova HyCross. It is rolled out to Southeast Asian markets later, such as Malaysia on 21 June 2023 then Thailand on 19 July 2023 as the Innova Zenix and the Philippines as the Zenix on 22 June 2023.
Built on the unibody, front-wheel-drive-based GA-C platform, it is powered by two engine options: the 2.0-litre M20A-FKS petrol and the 2.0-litre M20A-FXS petrol hybrid engines. Manual transmission and diesel engine options are no longer offered for this generation.
Development of the third-generation Innova was led by chief engineer Hideki Mizuma, which is also the chief engineer for the second, third, and fourth-generation Noah/Voxy, as well as the Sienna and Estima/Previa. The industrial design right was attributed to Toyota Auto Body, Toyota’s subsidiary that develops and produces minivan models in Japan.